In a bid to make sure Barbados remain at the top of Travellers minds.
The Barbados Tourism Marketing Inc. (BTMI) has launched an agressive marketing campaign that started in September, images of Barbados are splashed across more than 55 taxis in London, and buses in Ireland and other parts of the UK including Glasgow and Wales, aimed at promoting travel to this country. The campaign was strategically timed to coincide with the Virgin Atlantic and British Airways autumn sale periods, while complementing the timing of the BTMI's roadshows in Scotland and Ireland, which saw a delegation of local tourism partners, led by Minister of Tourism and International Transport, Kerrie Symmonds. Here are some more shots from the BTMI ongoing out-of-home (OOH) advertising campaign running in London, Cardiff, Edinburgh, Glasgow and Dublin.
This is part of an integrated campaign including print, radio, TV and digital marketing, as we ensure Barbados remains top of mind in our #1 source market (based on visitor arrivals).