Tinder adds a panic button and other new safety features

Tinder will have a panic button, photo verification, and an offensive messages feature within the year. Its panic button will be delivered to users the fastest. It will appear in a new section of the app, called the Safety Center, next Tuesday. In the Safety Center, users can read dating safety tips as well as manually enter the date, time, and location of planned dates into a “Tinder Timeline” that can be shared with friends.

However, to access the Safety Center, users first need to download the Noonlight app and enable location tracking. Once that has been completed, they have the option to add a blue badge to their profile, a deterrent that Match Group’s CEO, Mandy Ginsberg, likens to a security system lawn sign and informs other users about Noonlight’s protection. The actual panic button is in the separate Noonlight app, not the Tinder app. In a dangerous situation, pressing and holding the panic button discreetly contacts Noonlight dispatchers who send a text with a code and then call. If the call is unanswered, the dispatchers immediately alert emergency services.

Tinder’s photo verification hopes to cut down on the necessity of the panic button by screening the app for catfish. Users receive a blue verification mark on their profiles by taking photos that match a series of sample poses. Tinder’s community team then reviews the consistency between the submitted photos and photos previously uploaded to the app.

Lastly, Tinder’s offensive message feature, “Does This Bother You?”, makes it easier for users to report offensive messages. AI detects potentially inappropriate messages and asks if the user is “bothered” by its content. If the answer is yes, they can report their match. Improved machine learning may also enable an “Undo” feature on Tinder where senders are warned that their message is potentially offensive, similar to Instagram’s 2019 “Are You Sure You Want To Post This?” Unlike the panic button, photo verification and the offensive message feature are being rolled out slowly and currently being tested in smaller areas before being available for everyone.



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